Patience Peterson is a Director and shareholder at Pathstone. Patience helps to manage the firm’s brand positioning, marketing strategy, and outreach programs to build Pathstone’s presence and reputation in target markets. She is responsible for the implementation of the Pathstone brand, defining an integrated mix of marketing tactics and ensuring key messages are consistently presented. Patience is an experienced brand strategist, proven at innovating and leveraging marketing to drive business results and scale.

Patience joins Pathstone from Crestone Capital, bringing extensive marketing experience from her previous roles. As director of marketing at B3 Insight, she developed and led the marketing plan execution, elevating the startup to a leading market position. She ran her own consultancy, aiding start-ups in developing strategic marketing frameworks. Her background also includes roles at Além International Management, an experiential marketing firm for global events, and corporate brand manager for the hospitality division of Vail Resorts, Inc.

Patience received her Bachelor of Arts in marketing, with a double minor in psychology and art, from the University of Denver, where she was captain of their Division I lacrosse team.

Outside of work, Patience enjoys spending time with her husband and three children adventuring with their dog. She has a passion for backcountry skiing, trail running, and taking on new challenges.